Formerly known as Kiss Me, blinc is the original mascara invented to form tiny water-resistant "tubes" around your lashes rather than painting them like conventional mascaras. Once applied, these beauty tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Whether your daily activities take you from the office, to your sweaty workout and then out to dinner, your lashes will look as good in the evening as they did when you first applied blinc in the morning. blinc mascara will add volume and length to give you a radiant natural look that lasts all day. Only when you are ready for removal, the tubes will effortlessly slide off your lashes into your hand without the use of a harsh makeup remover. Blinc is better than waterproof mascaras. All it takes is the combination of lots of warm water and gentle pressure, from your fingertips, a washcloth or water pressure (i.e. shower) and the tubes will slide off your lashes effortlessly. Upon removal you will actually see the tiny beauty tubes in your hand! blinc mascara has been clinically tested to be non-irritating making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold and ease of removal is without compromise. Net Wt: 0.21 oz/6 g